تأثیر سیستم کنترل استراتژیک پیرس و رابینسون بر بهبود فضای کسبوکار با میانجیگری نوآوری محصول
الموضوعات : مديريت تحقيق و توسعه
مسلم سلیمان پور
1
,
رضا نوروزی اجیرلو
2
,
حسن الوداری
3
1 - دانشگاه پیامنور، تهران، ایران
2 - دانشگاه پیامنور، تهران، ایران
3 - دانشگاه پیامنور، تهران، ایران
الکلمات المفتاحية: سیستم کنترل, کنترل راهبردی, پیرس و رابینسون, فضای کسبوکار, نوآوری محصول.,
ملخص المقالة :
رقابت فزاینده در محیط کسبوکار پویای کنونی، شرکتها را برای نوآوری دائمی تحت فشار قرار میدهد. توانایی ایجاد و مدیریت موفقیتآمیز یک فرایند نوآوری دائمی به کیفیت تصمیمات اتخاذشده در مراحل متوالی آن بستگی دارد. سیستمهای کنترل راهبردی مدیریت، مبنای تصمیمگیری مدیران میباشد. این مطالعه به بررسی پویایی سیستم کنترل راهبردی پیرس و رابینسون، نوآوری محصول و بهبود فضای کسبوکار میپردازد. در این پژوهش که بهعنوان پژوهشهای کاربردی و توصیفی از نوع همبستگی طبقهبندی شده است از پرسشنامه برای جمعآوری دادهها استفاده گردید. جامعه پژوهش شامل مدیران و کارشناسان و خبرگان صنعت لبنیاتی استان تهران بودند که تعداد 80 نفر به روش نمونهگیری هدفمند و در دسترس انتخاب شدند. تجزیهوتحلیل دادهها با نرمافزار SPSS23 و شیوه مدلسازی معادلات ساختاری نرمافزار (PLS SMART) انجام شد و نتایج برای آزمون مدل و بررسی فرضیهها مورد استفاده قرار گرفت. یافتهها نشان میدهد ارتباط مستقیم و معناداری بین مؤلفههای سیستم کنترل راهبردی پیرس و رابینسون (کنترل مفروضات، کنترل اجر، نظارت راهبردی، کنترل آگاهی ویژه، کنترل بودجهای، کنترل برنامههای کوتاهمدت و بررسی عوامل کلیدی موفقیت) با بهبود فضای کسبوکار در سطح معناداری 001/0 وجود دارد (707/0=B ). همچنین تأثیر مثبت متغیر میانجی نوآوری محصول بر بهبود فضای کسبوکار (440/0=B ) قابل توجه است. سیستم کنترل راهبردی پیرس و رابینسون ابزار قوی برای نوآوری محصول در شرکتهای لبنیاتی و تضمینی برای بهبود فضای کسبوکار است.
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