The Impact of Pearce and Robinson's Strategic Control System on Improving the Business Climate by Communicating Product Innovation
Subject Areas : Research and Development Management
moslem soleymanpor
1
,
reza norouzi ajirloo
2
,
Hasan Alvedari
3
1 - Department of Business Management, Payame Noor university, Tehran, Iran
2 - Department of Business Management, Payame Noor university, Tehran, Iran
3 - Department of Management, Payame Noor university, Tehran, Iran
Keywords: Control System, Pierce and Robinson Strategic Control, Business Climate Improvement, Product Innovation.,
Abstract :
Increasing competition in today's dynamic business environment puts pressure on companies to constantly innovate. The ability to successfully design and manage a continuous innovation process depends on the quality of decisions made in successive phases. Strategic management control systems form the basis for managers' decision-making. This study examines the dynamics of Pearce and Robinson's strategic control system, product innovation, and improvement of the business environment. This research is categorized as applied and descriptive-correlational research, and a questionnaire was used to collect data. The research population consisted of managers, experts, and professionals in the dairy industry in Tehran Province, 80 of whom were selected through purposive and convenience sampling. Data analysis was performed using SPSS 23 and SmartPLS software, and the results were used to test the model and verify the hypotheses. The results show a direct and significant relationship between the components of Pearce and Robinson's strategic control system (takeover control, performance control, strategic monitoring, special awareness control, budget control, short-term plan control, and key success factors) and the improvement of the business environment at a significance level of 0.01 (β = 0.707). The positive effect of the mediating variable, product innovation, on the improvement of the business environment (β = 0.440) is also significant. Pearce and Robinson's strategic control system is an effective tool for product innovation in dairy companies and a guarantor of the improvement of the business environment.
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